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Companies selling mass consumer goods and services such as soft drinks, cosmetics, air travel, and athletic shoes and equipment spend a great deal of time trying to establish a superior brand image in markets called ________. | |
A. | Business markets [Wrong Answer] |
B. | Global markets [Wrong Answer] |
C. | Consumer markets [Correct Answer] |
D. | Non-profit and governmental markets [Wrong Answer] |
E. | Service markets [Wrong Answer] |