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1-Dont try to cram or spend more time here just read it fast and cover syllabus then practice MCQ's cheptor of same topic to check your progress. . |
2-Wrong options are also given but dont concentrate there, Right answer is in bold format. |
Q21 ⇒ Countries having industrial economic structure are United States and Japan [other wrong options] [Discuss in forum] Saudi Arabia and Chile Brazil and China both a and b |
Q22 ⇒ Way consumers feel or perceive towards an actual product or potential market offering is called product image [other wrong options] [Discuss in forum] sales concept product idea customer management |
Q23 ⇒ Pricing strategy used to set prices for products that are optional with main product bought is called optional product pricing [other wrong options] [Discuss in forum] competitive pricing captive product pricing product line pricing |
Q24 ⇒ Message framework design AIDA stands for attention, interest, desire and action [other wrong options] [Discuss in forum] action, intention, design and attention action, interest, desire and attention agency, intention, design and attention |
Q25 ⇒ Considering types of retailer stores, one which is low margin, high volume and offers self-service operations to serve consumers grocery needs is classified as super market [other wrong options] [Discuss in forum] selective market extensive market exclusive market |
Q26 ⇒ Type of sales person who work from their offices through internet or telephone are classified as inside sales force [other wrong options] [Discuss in forum] channel intermediaries nominal sales force outside sales force |
Q27 ⇒ Procedure in marketing which consists of enlisting opinion leaders as "brand ambassadors" is called buzz marketing [other wrong options] [Discuss in forum] Leading marketing online marketing none of above |
Q28 ⇒ New product pricing strategy through which companies set lower prices to gain large market share is classified as penetration pricing [other wrong options] [Discuss in forum] optional product pricing skimming pricing captive product pricing |
Q29 ⇒ Way of selling goods produced in home country with little modification or no modification into foreign market is classified as exporting [other wrong options] [Discuss in forum] importing joint venturing licensing |
Q30 ⇒ In PLC stages, stage in which sales and profits declines is called non-innovative stage [other wrong options] [Discuss in forum] decline stage less improved stage product maturity stage |
Q31 ⇒ Market which is segmented on basis of age and gender of customers is classified as demographic segmentation [other wrong options] [Discuss in forum] geographic segmentation psychographic segmentation behavioral segmentation |
Q32 ⇒ Considering franchise organization, independent business people involved other than service organization is represented as franchisee [other wrong options] [Discuss in forum] specialty line handlers corporate units franchisor |
Q33 ⇒ Methods used to determine total budget for advertising its market offerings are all of above [other wrong options] [Discuss in forum] affordable method competitive parity method percentage of sales method |
Q34 ⇒ Process which involves controlling, implementing and planning materials and final goods to meet final customer at high profits is classified as physical distribution [other wrong options] [Discuss in forum] exclusive distribution exclusive dealing supply chain management |
Q35 ⇒ Value proposition consists of Both a and c [other wrong options] [Discuss in forum] Differentiation Segmentation & targeting Positioning |
Q36 ⇒ Needs of customers are triggered by both a and b [other wrong options] [Discuss in forum] internal stimuli external stimuli none of above |
Q37 ⇒ In business buying process, group who manage and control information flow is classified as gatekeeper [other wrong options] [Discuss in forum] user influencer decider |
Q38 ⇒ Fourth step in process of new product development is developing marketing strategy [other wrong options] [Discuss in forum] developing production schedule developing introductory test developing new candidate's pool |
Q39 ⇒ Possible objectives of advertising includes all of above [other wrong options] [Discuss in forum] persuasive advertising reminder advertising reminder advertising |
Q40 ⇒ Considering non-personal communication channels, radio and television are considered as broadcast media [other wrong options] [Discuss in forum] display media online media print media |
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