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1-Dont try to cram or spend more time here just read it fast and cover syllabus then practice MCQ's cheptor of same topic to check your progress. . |
2-Wrong options are also given but dont concentrate there, Right answer is in bold format. |
Q1 ⇒ First level of planning starts with corporate planning [other wrong options] [Discuss in forum] division planning business planning product planning |
Q2 ⇒ Type of question in which a respondent can answer in unlimited ways is classified as completely unstructured [other wrong options] [Discuss in forum] word association sentence completion story completion |
Q3 ⇒ Group of products on basis of tangibility and durability include all of above [other wrong options] [Discuss in forum] durable goods non-durable goods services |
Q4 ⇒ Cost reduction approach states that product components can be redesigned without affecting performance is classified as product value analysis [other wrong options] [Discuss in forum] product performance analysis product cost analysis product marketing analysis |
Q5 ⇒ Consumers who are sensitive in matter how other see us is classified in concept of self-monitors [other wrong options] [Discuss in forum] self-concept ideal self-concept actual self-concept |
Q6 ⇒ Technique for product line length in which Company wants to add more product items in present range is classified as line filling [other wrong options] [Discuss in forum] line deepening line stretching line consistency |
Q7 ⇒ Price cut technique which results in increasing market share but less loyal customers in market is classified as fragile-market-share trap [other wrong options] [Discuss in forum] low-quality trap shallow-pockets trap price-war traps |
Q8 ⇒ Crest toothpaste is converted into low involvement to high involvement by promoting it to avoid cavities is classified as linking product to engaging issue [other wrong options] [Discuss in forum] linking product to personal situation triggering emotions to personal values adding an important feature |
Q9 ⇒ Way in which consumer's categorize and record financial outcomes of market offering is classified as mental accounting [other wrong options] [Discuss in forum] critical accounting decision accounting geographical accounting |
Q10 ⇒ Brands used by retailers or distributors to attract large number of customer's are classified as bait brands [other wrong options] [Discuss in forum] extract brands retained brands lifetime brands |
Q11 ⇒ New task buying process passes through stages such as all of above [other wrong options] [Discuss in forum] awareness evaluation trial and adoption |
Q12 ⇒ awareness of goals' is best classified as internal marketing metrics [other wrong options] [Discuss in forum] perceived metrics quality metrics loyalty metrics |
Q13 ⇒ Buying mode in which buyer purchases products or services for very first time is classified as new task [other wrong options] [Discuss in forum] modified task straight task in-house task |
Q14 ⇒ Step of creating storyboard of each segment for testing profitability of each segment is classified as acid test [other wrong options] [Discuss in forum] profitability test product positioning strategy segment attractiveness |
Q15 ⇒ In brand dynamics, relevance to consumer needs within an affordable price is classified as brand relevance [other wrong options] [Discuss in forum] performance advantage presence |
Q16 ⇒ Product or set of product which functions are close substitutes is classified as category membership [other wrong options] [Discuss in forum] competitive membership position membership target membership |
Q17 ⇒ Person's sociability, adaptability and defensiveness are best classified in personality [other wrong options] [Discuss in forum] self-values self-motivation self-goals |
Q18 ⇒ relative perceived quality' is classified as marketing external metrics [other wrong options] [Discuss in forum] unit metrics procedural metrics sampling metrics |
Q19 ⇒ Passive people who are very concerned about their favorite brands are considered as survivors [other wrong options] [Discuss in forum] non-survivors destroyers makers |
Q20 ⇒ In marketing channels, intermediaries whose function is to assist distribution process without negotiating and taking title of goods are classified as facilitators [other wrong options] [Discuss in forum] merchants agents terminators |
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