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1-Dont try to cram or spend more time here just read it fast and cover syllabus then practice MCQ's cheptor of same topic to check your progress. . |
2-Wrong options are also given but dont concentrate there, Right answer is in bold format. |
Q1 ⇒ Paints, nails and brooms are classic examples of business services [other wrong options] [Discuss in forum] unsought specialty products accessory equipment business advisory services |
Q2 ⇒ Product or service that can satisfy a need or want is called market offering [other wrong options] [Discuss in forum] marketing mix market segmentation target market |
Q3 ⇒ Type of market offerings that customers buy without committing any buying efforts are called convenience products [other wrong options] [Discuss in forum] specialty products local goods industrial products |
Q4 ⇒ Comprehensive and organized collection about individual prospect of customer including psychographic, geographic and demographic data is called customer database [other wrong options] [Discuss in forum] premium database event database rebate database |
Q5 ⇒ Standard amount that must be sold by salesperson of company's total product is classified as sales quota [other wrong options] [Discuss in forum] sales contest expense quota production quota |
Q6 ⇒ In marketing channels, conflict occurs at different levels of same marketing channel is classified as vertical conflict [other wrong options] [Discuss in forum] horizontal conflict steep conflict slope conflict |
Q7 ⇒ First step of value based pricing is to assess needs of customer [other wrong options] [Discuss in forum] set target price determine incurred costs design product |
Q8 ⇒ Company Strategic Business Units (SBU's) [other wrong options] [Discuss in forum] Portfolio analysis Both a and b None of above |
Q9 ⇒ Kind of allowances that are made to reward dealers for participating in support programs and other advertising campaigns are called promotional allowances [other wrong options] [Discuss in forum] optional product allowances seasonal allowances functional allowances |
Q10 ⇒ Burger King segments and targets its brands market "Super Fans" who visit store roughly 13 times a month is an example of usage rate [other wrong options] [Discuss in forum] user status loyalty status benefits sought |
Q11 ⇒ Way of designing international channels to manage entire supply chain which leads to global value delivery network is classified as whole channel view [other wrong options] [Discuss in forum] whole strategic view whole product adaptation whole communication adaptation |
Q12 ⇒ Pricing strategy used to set prices of products that are must be used with main product is called captive product pricing [other wrong options] [Discuss in forum] optional product pricing product line pricing competitive pricing |
Q13 ⇒ Mental process in which customer ends up as buyer of a new product is called adoption process [other wrong options] [Discuss in forum] cognitive dissonance pre purchase behavior post-purchase behavior |
Q14 ⇒ Kind of direct marketing by which an offer, reminder or announcement is sent to people at specific virtual or physical address is called direct mail marketing [other wrong options] [Discuss in forum] kiosk marketing catalog marketing premium marketing |
Q15 ⇒ Price adjustment strategies includes all of above [other wrong options] [Discuss in forum] discount pricing promotional pricing dynamic pricing |
Q16 ⇒ Variables such as market and product variability plays a role in designing of targeting strategy [other wrong options] [Discuss in forum] positioning strategy differentiation market segmentation |
Q17 ⇒ Procedure of arranging a product to occupy distinct place in target customers mind is called Positioning [other wrong options] [Discuss in forum] Market segmentation Targeting Differentiation |
Q18 ⇒ Customers keeping such information that supports their attitudes towards brand is classified as selective distortion [other wrong options] [Discuss in forum] selective attention selective retention all of above |
Q19 ⇒ Marketing in which product is described to customers with air television spots providing customers with toll free numbers or Website to order is called direct response TV marketing [other wrong options] [Discuss in forum] kiosk marketing offline marketing telephone marketing |
Q20 ⇒ Sales force structure in which a sales representatives works to sell specific items of product line is classified as product sales force structure [other wrong options] [Discuss in forum] indirect sales force structure territorial sales force structure customer sales force structure |
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