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1-Dont try to cram or spend more time here just read it fast and cover syllabus then practice MCQ's cheptor of same topic to check your progress. . |
2-Wrong options are also given but dont concentrate there, Right answer is in bold format. |
Q21 ⇒ People who don't have to spend much on products are considered as savvy shoppers [other wrong options] [Discuss in forum] non-savvy shoppers enthusiast non-enthusiast |
Q22 ⇒ Intensity of negative attitude and motivation to comply which, are dependents of attitudes of others [other wrong options] [Discuss in forum] anticipated factors unanticipated situational factors conjunctive situational factors |
Q23 ⇒ Type of goods that are tangible in nature and are normally survived for several uses are classified as durable goods [other wrong options] [Discuss in forum] non-durable goods services augmented goods |
Q24 ⇒ Business can be defined in dimensions of all of above [other wrong options] [Discuss in forum] customer groups customer needs technology |
Q25 ⇒ A company's monetary, time and energy cost, all are included in total customer cost [other wrong options] [Discuss in forum] psychological cost personal benefits image benefits |
Q26 ⇒ Price of product is subtracted from variable cost than divided by fixed cost for calculation is break-even volume [other wrong options] [Discuss in forum] unit cost target return price target return cost |
Q27 ⇒ Consumer's seek answer of 'how we think others see us' is a concept named as a self-concept [other wrong options] [Discuss in forum] ideal self-concept actual self-concept self-monitors |
Q28 ⇒ Price discrimination in which same market offers it's priced at two different levels on basis of consumer perception is classified as image pricing [other wrong options] [Discuss in forum] channel pricing customer segment pricing product-form pricing |
Q29 ⇒ Model that explains how customer makes decisions in high involvement and low involvement is explained in elaboration likelihood model [other wrong options] [Discuss in forum] expectancy elaboration model value elaboration model value likelihood model |
Q30 ⇒ Technique which is not included in co-branding is wholesale co-branding [other wrong options] [Discuss in forum] retail co-branding joint-venture co-branding multiple-sponsor co-branding |
Q31 ⇒ Pricing strategy practiced by company according to which prices are high for products at introduction stage and drops overtime is classified as market skimming pricing [other wrong options] [Discuss in forum] push pricing strategy market penetration pricing quality leadership pricing |
Q32 ⇒ Business markets buy phases include all of above [other wrong options] [Discuss in forum] proposal solicitation product specification order-routine specification |
Q33 ⇒ Example of horizontal channel conflict between intermediary channels is conflict between two retailers [other wrong options] [Discuss in forum] conflict between supplier and producer conflict between retailer and end user conflict between wholesaler and retailer |
Q34 ⇒ Product or service that can be differentiated competitor brand [other wrong options] [Discuss in forum] customized brands super brands value products |
Q35 ⇒ Level at which primary characteristics of products are operated is classified as performance quality [other wrong options] [Discuss in forum] reliability durability conformance quality |
Q36 ⇒ selective distortion' and 'selective attention' are types of perceptual process [other wrong options] [Discuss in forum] motivational process sampling process technical process |
Q37 ⇒ Portable factory and office equipment such as hand tools, desks and personal computers are classified as equipment [other wrong options] [Discuss in forum] emergency items repair items operating supplies |
Q38 ⇒ In failure of any product, may have health risk for user is classified as physical risk [other wrong options] [Discuss in forum] financial risk social risk functional risk |
Q39 ⇒ Lower level of esteem, energy and high knowledge are shown by evident brands [other wrong options] [Discuss in forum] strong brands leadership brands declining brands |
Q40 ⇒ Sales forecast is graphically shown, horizontal axis shows marketing effort [other wrong options] [Discuss in forum] raw material cost production sales |
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