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1-Dont try to cram or spend more time here just read it fast and cover syllabus then practice MCQ's cheptor of same topic to check your progress. . |
2-Wrong options are also given but dont concentrate there, Right answer is in bold format. |
Q21 ⇒ _________ are complaints that are expressed without the expectation that the problem will be solve non-instrumental [other wrong options] [Discuss in forum] ostensive instrumental reflexive |
Q22 ⇒ The four unique elements to services include: Intangibility, inconsistency, inseparability, and inventory [other wrong options] [Discuss in forum] Independence, intangibility, inventory, and inception Independence, increase, inventory, and intangibility Intangibility, independence, inseparability, and inventory |
Q23 ⇒ You purchase cleaning supplies for your custodial help regularly. It is showing which buying situation? Straight rebuy [other wrong options] [Discuss in forum] Modified rebuy Modified straight rebuy Consumer buy |
Q24 ⇒ How do consumers respond to various marketing efforts the company might use? What is a starting point of a buyer’s behavior? Stimulus-response Model [other wrong options] [Discuss in forum] Belief Subculture Post purchase feeling |
Q25 ⇒ Products that are usually purchased due to adversity and high promotional back up rather than desire are called: Unsought goods [other wrong options] [Discuss in forum] Sought goods Unique goods Preferred goods |
Q26 ⇒ A market orientation recognizes that: Market intelligence relating to current and future customer needs is important. [other wrong options] [Discuss in forum] Price is the most important variable for customers. Selling and marketing is essentially the same thing. Sales depend predominantly on an aggressive sales force. |
Q27 ⇒ What is the last stage of the consumer decision process? Post purchase behavior [other wrong options] [Discuss in forum] Problem recognition Alternative evaluation Purchase |
Q28 ⇒ A further 3Ps are incorporated into the marketing mix: Physical evidence, process and people [other wrong options] [Discuss in forum] Physical evidence, process and price Process people and promotion Physical evidence, people and production |
Q29 ⇒ Which of the following firm’s emphasis on product’s benefits to the customers rather than on product attributes? Market oriented [other wrong options] [Discuss in forum] Product oriented Sales oriented Production oriented |
Q30 ⇒ While considering the place for a product which of the following is important for customer. Convenience [other wrong options] [Discuss in forum] Communication Cost Solution |
Q31 ⇒ Which of the following is a name, term, sign, symbol, design, or a combination of these, that identifies that maker or seller of a product or service? Brand [other wrong options] [Discuss in forum] Label Co-brand Product |
Q32 ⇒ Industrial products are Traditionally classified according to their characteristics and intended uses. [other wrong options] [Discuss in forum] Purchased for personal consumption Frequently purchased for both their functional aspects and their psychological rewards Not purchased by non-business organisations. |
Q33 ⇒ “Buy it now” refers to which one of the following options? Personal selling [other wrong options] [Discuss in forum] Advertising Sales promotion Publicity |
Q34 ⇒ The buying process starts when the buyer recognizes a _________. Problem or need [other wrong options] [Discuss in forum] Product An advertisement for the product A salesperson from a previous visit |
Q35 ⇒ When a company distributes its products through a channel structure that includes one or more resellers, this is known as ________. Indirect marketing [other wrong options] [Discuss in forum] Direct marketing Multi-level marketing Integrated marketing |
Q36 ⇒ Marketing managers should adapt the marketing mix to ______________ and constantly monitor value changes and differences in both domestic and global markets. Cultural values [other wrong options] [Discuss in forum] Sales strategies Marketing concepts Brand images |
Q37 ⇒ If performance meets consumer expectations, the consumer is ________. Satisfied [other wrong options] [Discuss in forum] Delighted Disappointed Surprised |
Q38 ⇒ Marketing strategies are often designed to influence ___________ and lead to profitable exchanges. Consumer decision making [other wrong options] [Discuss in forum] Sales strategies Advertising strategies Export strategies |
Q39 ⇒ In a __________orientation, the role of marketing research is to determine customer needs and how well the company is satisfying them. Production [other wrong options] [Discuss in forum] Marketing Both of the above None of the above |
Q40 ⇒ A consumer contest is an example of _________. Sales promotion [other wrong options] [Discuss in forum] Personal selling Advertising Indirect selling |
Or |